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Syllabus



Syllabus



Nature and Purpose of the Course


The goal of this course is to ensure that students can navigate the complex issues surrounding setting the most profitable long term price for a good or service.

Ultimately, upon completion of this course, students will

  • Master a state-of-the-art framework for analyzing pricing issues
  • Be familiar with essential techniques for making profitable pricing decisions


Evaluation of Work - Approximate Weightings



ACTIVITIESPERCENTAGES
Class Participation24%
Three Group Case Reports36%
Two Individual Exercises40%



Organization of Course


Each week we have a theory class followed by a case discussion. The case is designed to reinforce that week's lecture, but will also build on the insights of previous lectures.



Pre-Requisites


All students should have had 15.010 / 15.011 or an equivalent course in microeconomics and should be comfortable with analytical material.



Ethics


An important concern in any discipline is the ethics of its practitioners. This is certainly true in marketing and advertising. Ethical issues will arise in the case discussions. Indeed, some managers in the cases act in ways you might not consider ethical. These actions are left in the case specifically to raise ethical issues. We encourage you to address these issues in class discussion.


 








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